Summary

  • Broad experience in online marketing and brand positioning strategy extending across many categories (E-commerce, Travel, Retail, Game, Banking) and many different goals (Lead, Transaction, App Download, Engagement Increase).
  • ROI oriented marketing strategy based on proper management of channels to develop seamless communication.
  • Defining marketing strategy/KPIs ensuring that Search, Display, Remarketing, Email, Rich Media, Social Media, CRM, Affiliate Marketing strategies are complementary.
  • Conversion Rate Optimisation by addressing improvement opportunities on product and marketing channels.
  • Actionable web analysis and reporting of patterns/engagement/performance both for marketing, design and business needs.

 

 PERFORMANCE
– Acquisition Optimisation
– Retention Activities
– Actionable Customer Segmentation
– Database Marketing & CRM
– User Experience
– Attribution modelling
– Churn Management

WEB ANALYTICS
– Uncovering Insights through Statistical Analysis
– Post-Click Analysis
– Multivariate, A/B Testing, Design of Experiment
– Customer journey & Funnel Visualisation

MARKETING
– Pay-per-Click/Impression Channels
– Performance-based Channels
– Remarketing & Retargeting
– Newsletter & Event-based Transactional Emails
– SEO executions, Micro Sites, Social Apps/Channels
– Media Buying

REPORTING
– Report Modelling & Data Visualisation
– Competitor Analysis
– Data mining
– Marketing Budget & Forecast

Specialties

* Search Engine Marketing – SEM
* Search Engine Optimization – SEO
* Display Advertising – Display Media Planing
* Web Analytics
* Affiliate Marketing
* Mobile Marketing
* Email Marketing
* Social Media Marketing ( Facebook , Twitter , Instagram )
* Retargeting
* Blind Networks
* Media Buying
* Landing Page Optimization
* E-commerce
* User experience
* Attribution Models
* Performance Marketing

 

Experince 

  • Adqualiy – Educator, Consultant on Digital Marketing – 08/2017 – 
  • Hürriyet Gazetecilik Ve Matbaacılık A.Ş. – Digital Marketing Coordinator – 09/2014, 07/2017 
  • Trendyol.com – Digital Marketing Director – 05/2010, 09/2014
  • Digitouch Reklam ve Medya Hizm A.Ş – Digital Marketing Specialist – 11/200904/2010
  • DataProfil Bilişim İnternet İletişim – Business Development Executive – 05/200710/2009
  • Yapı Ve Kredi Bankası A.Ş. – Fraud Uzmanı – 10/200205/2007

  • Google Analytics – Google , 2017
  • Google Adwords Arama Reklamcılığı – Google , 2017
  • Google Adwords Görüntülü Reklam Ağı – Google , 2017
  • Google Adwords Alışveriş Reklamcılığı – Google , 2017
  • Google Adwords Mobil Reklamcılığı – Google , 2017
  • Google Adwords Video Reklamcılığı – Google , 2017